Explain Your Product & It's Main Benefit
Briefly explain how the solution works, what’s unique about it and what results will your users get from using it.
Talk about the things that cause this problem. This shows the user that you actually understand the problem and empathize with them about their situation.
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Talk about the other solutions that the users might have tried and why none of them worked perfectly for them. This reinforces their pain and their need to find a solution.
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Talk about all the things they losing out on by not fixing the problem? The opportunity cost and the benefits they could be getting with your product.
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